For KitKat, it was prime time breakfast TV. You never know how far becoming a meme could take you. Instead of constantly trying to start a conversation about your brand, piggy backing on what is already being said at just the right moment can take you from 10 likes to 10,000. Making your brand a memeĪ great social media team will naturally be immersed in all the news, controversies and jokes setting feeds alight at any given moment of the working week. I hate to break it to you, but your lemonade is not ‘the official drink of Hot Girl Summer’.
The Official Drink of Hot Girl Summer - Wendy’s July 9, 2019 Unfortunately, just because your target base is using a meme doesn’t mean a brand should – an infamous casualty being the commoditization of Megan Thee Stallion’s ‘Hot Girl Summer’ trend butchered by brands including Wendy’s, Forever 21 and Maybelline. Bumble tapped into the online rhetoric and meme-sharing around the often-unpredictable world of online dating, using it to inform a distinctive, relatable and playful tone of voice that went down a storm with its millennial users. How far the brand delves into this live source of insights is up to them. Noticing patterns in how people are meme-ing (I checked, it’s an actual word) about a certain topic can act as strategic shortcuts, as well as providing inspiration to creative minds. Spotting wild memes in their natural habitat can give you more than a week-long focus group. Their ability to distill complex emotional thoughts into one single message means they are almost the purest forms of insights.
To meme, memes have become human truths in an image. Understanding the audience better, one meme at a time So let’s break it down by looking at the some of the highs and lows of memes in advertising, and what the success stories have in common. Or whether they will just make consumers cringe. (There are no points for guessing who changed his T-shirt from green to red.)īut as the volume and speed at which memes spread only increases, it’s likely that many marketers will be faced with a decision about whether memes are going to give them the hilarious/relatable/center of culture outcome they’re looking for.